New chapter openers on such recent newsworthy topics as
media literacy, democracy and the selling of the war in Iraq—especially in terms of the impact of "military analysts";
the impact of books in the election of 2008—especially, how Barack Obama’s earliest book paved the way for his successful candidacy;
the significance of Sam Zell's purchase of the Tribune Company, which suggests that either Zell is crazy, or newspapers are worth more than most investors think;
Ingrid Michaelson's use of a social networking site to jumpstart her singing career;
the effect of television dramas such as "CSI" on jury verdicts;
the price of giving up privacy online, told by a successful blogger;
the significance of Jon Stewart as one of America's favorite journalists;
the work being done by celebrities like George Clooney to save Darfur;
the "cell phone popcorn" hoax that became a successful viral ad;
CNN anchor Lou Dobbs and the ethics of attacks on immigration reform.
A new Close-Up on History box on Ida B. Wells-Barnett, the fearless anti-lynching crusader.
New Close-Up on Controversy boxes include the music industry's battle with its customers and the impact of shock jock Michael Savage.
Updated Fact Files throughout and new Fact Files on the Economics of the music busines and product placement advertising.
Up-to-date coverage on new models of mass communication and converged media in Chapter 1, Introduction and a new model of media effects in Chapter 2, Media Impact.
A new section on the Internet Internet's effect on "long tail" economics, which explains the revenue potential of this new medium.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2010 McGraw-Hill Higher Education