MEDIA LITERACY: The introductory course in mass communication has two primary objectives: to sharpen students' critical skills and to prepare students for careers in mass media. Critics and practitioners often take opposite sides in media controversies.
BASIC TERMS: Mass communication is just one form of mediated communication. It differs from interpersonal communication in a number of essential ways.
HISTORY: New media technologies often change society in subtle and unexpected ways.
INDUSTRY: The U.S. media dominate globally; other countries sometimes resent this dominance. Reasons for the growth of media corporations include economies of scale, synergy, and global competition.
CONTROVERSIES: Media controversies are based on impact, legal, and ethical issues. In many ways, these are related issues.
