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| 1 | |
Newsreels in the 1930s mostly covered stories like parades and residual news like floods because |
| | A) | there was a huge influx of these events at the time |
| | B) | the public was mostly only interested in this type of news at the time |
| | C) | it was expensive and time consuming to set up a film crew |
| | D) | the Depression meant film companies had to conserve expensive film stock |
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| 2 | |
The Biltmore Agreement between the newspaper and radio industries proved to be ineffectual because it did not forbid |
| | A) | news sponsored by advertisers |
| | B) | radio broadcasts at the dinner hour |
| | C) | using bulletins from the wire services |
| | D) | commentaries about the news on radio |
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| 3 | |
Radio delivered more accurate news than the newspapers did in covering the story of |
| | A) | the bombing of Pearl Harbor |
| | B) | the 1948 presidential election |
| | C) | the end of WWII |
| | D) | none of these |
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| 4 | |
In TV news, the term "stringer" refers to |
| | A) | a mobile news unit |
| | B) | an independent freelance journalist |
| | C) | a visionary TV executive |
| | D) | the person who sits at a desk and recites the news |
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| 5 | |
The phrase "credibility gap" was coined to describe |
| | A) | the difference between Eugene McCarthy's false evidence and the truth |
| | B) | the public's distaste at the networks' suppressing a broadcast of Senate Hearings on Vietnam |
| | C) | the difference between what TV networks told the public and what the Johnson administration wanted them to |
| | D) | the difference between what the Johnson administration claimed and what the public believed was true |
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| 6 | |
Which of the following was the earliest form of news-on-demand to catch on with the public? |
| | A) | Videotext |
| | B) | Nexis |
| | C) | the World Wide Web |
| | D) | BBSs |
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| 7 | |
Which of the following would find news items of interest to a user, and either deliver them by e-mail, or provide them on a separate web page? |
| | A) | clippings services |
| | B) | video on demand |
| | C) | intelligent agents |
| | D) | personalized news services |
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| 8 | |
Which news value means that news has to have an impact on its audience, or at least a large proportion of its intended audience? |
| | A) | interest |
| | B) | prominence |
| | C) | importance |
| | D) | timeliness |
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| 9 | |
Which of the following TV news professionals works behind the scenes and off-camera, doing interviews, research, and news writing? |
| | A) | anchors |
| | B) | correspondents |
| | C) | field producers |
| | D) | technical specialists |
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| 10 | |
The term ______________ refers to a subtle form of slanting stories through story and photo placement captions, and unconscious language choices. |
| | A) | centrist bias |
| | B) | creeping bias |
| | C) | conservative bias |
| | D) | liberal bias |
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| 11 | |
According to the text, a problem with news organizations calling in experts and pundits to speak about a news story is |
| | A) | the network never uses an expert more than once |
| | B) | the public is bored by listening to their opinions |
| | C) | these experts often have phony credentials |
| | D) | these experts often have a less-than-objective viewpoint |
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| 12 | |
Edward R. Murrow's documentary "The Case Against Milo Radulovich A0589829" was created to expose |
| | A) | the treatment of prisoners of the Vietnam War |
| | B) | the threat of Communist sympathizers to American society |
| | C) | the true motives and techniques of McCarthyism |
| | D) | the mistreatment of migrant farm workers |
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| 13 | |
The first live, 24 hour cable news network was |
| | A) | MSNBC |
| | B) | CNN |
| | C) | Fox |
| | D) | TBS |
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| 14 | |
As of July 2007, the most popular online news site was |
| | A) | MSNBC |
| | B) | CNN |
| | C) | Yahoo! News |
| | D) | ABC News Digital |
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| 15 | |
The term "news values" refers to |
| | A) | the traditional defining characteristics of news |
| | B) | the percentage of the public that absorbs news from a particular source |
| | C) | the moral values that influence those who report the news |
| | D) | all of these |
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