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Discuss early press agentry and some if its pioneers. What is the meaning of "hype"? Does it still exist in public relations today? |
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Explain the ideas and innovations of Ivy Lee. How did the corporate and political climate of the early 20th century give him an opportunity to use his public relations ideas? |
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Describe the way public relations has come to embrace and utilize modern technology in its work. List examples. |
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Explain the use of major PR strategies, including news management, community relations, crisis management, and lobbying. Give an example of each type of strategy. |
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Discuss the controversial use of video news releases on broadcast news. Do you believe the use of these stories compromises the quality of journalism of news organizations that use them? Why or why not? |
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