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Multiple Choice Quiz
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1
Public relations is defined as the art or science of
A)expressing one's political opinions to the public
B)getting various sectors of the public to have a better relationship with each other
C)establishing and promoting a favorable relationship with the public
D)making public the details of celebrities' relationships
2
Who among the following is widely known as the father of the modern public relations industry and the first public relations advisor?
A)Phineas T. Barnum
B)Ivy Lee
C)Andrew Jackson
D)Sir Walter Raleigh
3
Ivy Lee managed to improve public opinion of the Rockefellers with the striking miners and with the public by
A)convincing John D. Rockefeller to accept the establishment of a union
B)having John D. Rockefeller issue a public apology about the strikers who were killed by the company guards
C)staging events where John D. Rockefeller socialized with the miners
D)having Rockefeller establish college funds for the miners' children
4
The public relations work of Doris and Edward Bernays was based on
A)various surveys
B)psychology and the unconscious mind
C)the findings of Ivy Lee
D)changing fads and trends
5
In 1942, President Roosevelt established the
A)Committee on Public Information
B)United States Information Agency
C)Office of War Information
D)Public Relations Society of America
6
One example of the U.S. using media for PR in the Arab world with some success is
A)Al Jazeera
B)Radio Farda
C)a 2003 video about prosperous Muslim Americans
D)all of these
7
The main goal of early press agents was to
A)use hype to generate publicity for clients
B)impress upon the public the importance of publicity
C)make corporate clients appear to be interested in social responsibility
D)resolve scandals by being as truthful as possible with the public
8
The primary activities of PR practitioners include
A)advertising, counseling, and fundraising
B)writing, speaking, and organizing
C)research, counseling, and communication
D)all of these
9
A publicity stunt is an example of which PR strategy?
A)community relations
B)lobbying
C)crisis management
D)news management
10
Which of the following is a specific type of leak, in which the source reveals that some major policy is being considered?
A)exclusive
B)disclosure
C)news hook
D)trial balloon
11
One type of community relations strategy is
A)corporate aid
B)news leaks
C)lobbying
D)crisis management
12
The term ________________ refers to carefully crafted phrases that repeat a major idea the speaker wants to emphasize.
A)canned news
B)sound bites
C)audio news releases
D)all of these
13
Video news releases have become controversial because
A)many news organizations don't review them before broadcasting
B)some smaller TV stations are not as able to obtain them as larger ones are
C)they are frequently used without attribution to their real authorship
D)their production values may be better than those of local stations
14
One definition of "spinning" in PR might be
A)distracting reporters with information about a totally different event than the one they want to report on
B)supplanting the PR version of reality over other versions that are less beneficial to the spinner
C)eliminating all euphemisms in an effort to show nothing but the harsh truth
D)choosing to give the whole story to one exclusive reporter
15
Which type of program is sponsored by the PRSA, to encourage public relations professionals to conduct their affairs in an ethical manner.
A)accountability
B)attribution
C)accreditation
D)affirmation





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