HistoryWeb Excursion - If you were adding to the brief history of public relations found in this chapter, what events would you add? Go to the history of public relations timeline at the website of Camden County College to review other hallmarks in the development of public relations: http://faculty.camdencc.edu/abreve/prhistory/timeline/timeline.htm. * Choose one event and justify its inclusion in your expanded history.
IndustryWeb Excursion - Imagine if you were to become an independent PR counselor. Find a product or service that needs a public relations solution. This "product" could be a consumer product, your school, even one of your friends. Search the Web for "Public Relations Services" or go directly to PR Newswire at www.prnewswire.com and access the "services" hyperlink. Which of these services would you take advantage of for your product or service?
ControversiesWeb Excursion - Search the Web for "current public relations issues" by searching for that key term, or other terms such as "public relations accountability," or "public relations ethics" or go directly to the Center for Media and Democracy's PR Watch at www.prwatch.org. Choose one issue that you find important, and prepare a brief report on it.
*Some Web site addresses may change. When they do, please search for the Web site by name or topic on your favorite search engine. |
