View Food for Thought: Advertising to Kids.Donny Deutsch (well known advertising executive, and host of CNBC's "The Big Idea") and Dr. Susan Lin, co-founder of Campaign for a Commercial Free Childhood, discuss whether corporations should be limited in the way they advertise to children. A Stanford University study says that brand awareness is affecting pre-schoolers' perception of taste. Given identical food in both McDonald's packaging and plain wrappers, the children said that the food in the McDonalds package tasted better. Do you believe corporations should be controlled relative to the way they direct advertising at children? Or are parents solely responsible for what their children consume? Can you think of an instance in which you were highly influenced by a corporate brand as a child? Do any of the same brands still affect your buying habits today?
View New Ways to "Get The Message". Jennifer London reports on some new surprising and unorthodox methods of advertising, such as an audio ad that is activated by the use of a men's urinal. Can you think of some gimmicky advertising methods you have observed lately? Do you believe these gimmicks work better than traditional methods of advertising? Can you think of an original way to place advertising that you believe would affect consumers? Write a brief essay about your new ad technique, and describe its uniqueness and effectiveness.
Food for Thought: Advertising to Kids (51104.0K)