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True or False Quiz
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1
The first printed advertisements were in books.
A)True
B)False
2
The leaders of the Industrial Revolution believed advertising would make big business possible.
A)True
B)False
3
The phrase "caveat emptor" means, "let the seller be honest."
A)True
B)False
4
The term "puffery" refers to the practice of outright lying in ads.
A)True
B)False
5
The World Wide Web is the most rapidly growing medium of advertising.
A)True
B)False
6
The advertising concept of "adding value" to the product refers to giving the consumer some material bonus item if he buys the product.
A)True
B)False
7
A boutique ad agency is one that specializes in advertising for small, unique businesses.
A)True
B)False
8
According to the text, scientific studies have shown that subliminal advertising can persuade consumers to purchase something.
A)True
B)False
9
Positioning is the process of developing a new product that will appeal to a specific type of consumer.
A)True
B)False
10
Focus groups are often responsible for deciding whether an advertising campaign will be implemented.
A)True
B)False





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