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Multiple Choice Quiz
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1
Ethical guidelines derive from
A)the professional field
B)the world of the philosopher
C)the controversies that erupt around them
D)all of these
2
Kant's categorical imperative is an ethical guideline to
A)separate news issues into categories
B)make ethical choices according to the situation
C)look for principles that will hold true in all situations
D)always report the truth to the best of your knowledge
3
In journalism, a hoax means specifically that a story
A)is based in fact but has not been properly researched
B)was selected with the goal of selling newspapers
C)is a purposeful deception of the public
D)is full of wit and humor
4
Which of the following established a code of ethics for programs and commercials in 1929?
A)Federal Communications commission
B)Federal Trade Commission
C)National Association of Broadcasters
D)National Broadcasting Corporation
5
The journalist Edward R. Murrow helped to end the blacklisting of the 1950s by
A)suing Sen. McCarthy for libel
B)exposing Sen. McCarthy as a communist
C)encouraging executives to hire the blacklisted artists.
D)showing footage of Sen. McCarthy using rumor and innuendo to smear people
6
According to the text, the digital era has raised media ethics issues related to the fact that
A)Internet journalists are superior to print journalists
B)not everyone has access to the Internet
C)the Internet supplies a stream of unlimited information
D)all of these
7
Which type of ethics refers to the position of those who believe there is a clear-cut right or wrong response to every ethical dilemma?
A)situational
B)absolutist
C)relativist
D)philosophical
8
John Rawls' idea of the veil of ignorance states that
A)ethical behavior is only possible if everyone is treated equally without regard to social stature or class
B)the most important aspect of ethical behavior is an appreciation that the moral quality of action varies from one situation to another
C)people should continually look for principles that hold true in all situations, and will therefore apply universally
D)none of these
9
Which of the following proposed that ethical behavior was based on a golden mean, a midpoint between two extremes?
A)Plato
B)Aristotle
C)Alexander the Great
D)Immanuel Kant
10
Machiavelli's idea that "the ends justifies the means," means that
A)ethical behavior is that which generates the greatest good for the greatest number of people
B)you must do whatever you are able to, to save others before yourself
C)there is truly no way to serve your own purposes and still be ethical
D)if your cause is ethical, then any methods you use to achieve your goal is also ethical
11
Following a guideline for truth telling can be complicated for journalists because
A)advertisers sometimes play fast and loose with the truth
B)many journalists have no interest in adhering to the truth
C)it is sometimes hard to agree on what the truth is
D)they are trying to tell an artistic truth, rather than a historical truth
12
Which of the following media ethics controversies pertains to the idea that the outside activities of a media professional may influence the reality that is presented to the public?
A)stereotyping
B)accountability
C)conflict of interest
D)investigative fraud
13
The term "checkbook journalism" refers to the practice of
A)paying a reporter to create a fictional story
B)bribing a reporter to suppress an unflattering story
C)paying the salaries of the staff of a tabloid
D)paying for an actual news story
14
Which of the following is frequently assigned by a newspaper to oversee employees' ethical behavior and respond to reader complaints?
A)news council
B)ombudsman
C)citizens group
D)investigative journalist
15
Citizen groups frequently exert influence over the media by
A)buying stock in large media companies
B)taking out ads complaining about a program or company
C)socializing with the CEOs of major media companies
D)all of these





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