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Discuss the different reactions listeners had to the "War of the Worlds" broadcast of 1938. What did studies reveal were responsible for the variations in people's reactions to the broadcast? How do you think you would have reacted in that situation? |
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| 2 | |
Describe the ideas of Marshall McLuhan and his contribution to the tradition of cultural studies. Explain the concepts of "the medium is the message" and "the global village." Give examples of how "the global village" has come to exist today. |
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List and discuss some of the theories mentioned in the chapter, which explore people's reactions to viewing violence on television. Which theory do you most agree with, and why? |
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Explain the difference in the perspectives that come from social science concerning media impact, versus those that come from cultural studies. |
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Discuss the controversies in media impact that arise from conflicts between media research and conventional wisdom. List examples of conventional wisdom winning public opinion, and the events that resulted from them. |
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