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Multiple Choice Quiz
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1
The first newspaper probably appeared in
A)Germany
B)China
C)Italy
D)America
2
In colonial America, seditious libel laws made it illegal to print
A)true information about citizens
B)comments that made Americans look bad in other countries
C)derogatory remarks about the government or its members
D)information about the private lives of the community
3
In colonial America, the mercantile press
A)helped the British to develop industry
B)provided news of business and shipping
C)ignored the commercial restraints placed on the colonies
D)divided the public among workers and employers
4
Which type of news is made up of stories about current events that have an impact on peoples' lives?
A)feature news
B)soft news
C)hard news
D)local news
5
A newshole refers to the size of
A)the space that must be filled with fluff pieces on a slow news day
B)an area in the community that is not interested in purchasing newspapers
C)the total number of copies delivered to potential customers
D)the space in a newspaper that could be devoted to editorial content
6
Nelly Bly was a famous practitioner of stunt journalism, in which a reporter would
A)seek out exciting stunts being performed to write about
B)pay stuntmen to do incredible feats to create a news story
C)perform a spectacular stunt, to create publicity for a story
D)treat a variety of incidents as stunts to make them sound more exciting
7
Which of the following newspapers innovated the abundant use of photographs, and a smaller, single fold format?
A)the New York Times
B)the New York Daily News
C)the Christian Science Monitor
D)The Wall Street Journal
8
The man considered to be the founder of the first modern newspaper chain was
A)Benjamin Franklin
B)William Randolph Hearst
C)Joseph Pulitzer
D)Edward Wyllis Scripps
9
The underground papers of the 1960s were part of the
A)ethnic press
B)alternative press
C)organizational press
D)mainstream press
10
All the major decisions about the editorial direction that a newspaper will take are made by the
A)publisher
B)editor-in-chief
C)managing editor
D)associate editor
11
A feature syndicate
A)collects news in many different countries
B)distributes local stories with national appeal
C)brokers items such as comic strips and crossword puzzles
D)provides specialized and supplemental news
12
The average age of today's newspaper reader is
A)25
B)18
C)65
D)53
13
An innovation of the 1990s; public journalism calls for
A)newspapers to cover more community issues
B)politicians to make more of their activities known to the public
C)newspapers to help citizens solve community problems
D)the public to become more involved with publishing the paper
14
Critics of newspaper chains say that in small communities, the chains often deprive people of a diversity of opinions about
A)national news
B)local news
C)international news
D)journalistic performance
15
The Audit Bureau of Circulations helps newspapers by
A)verifying circulation figures for advertisers
B)verifying public opinion among the circulation
C)auditing sales figures for newspapers
D)establishing new standards and rules for circulation reporting





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