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Multiple Choice Quiz
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1
Which of the following is the second stage in the development of a medium?
A)elite stage
B)popular stage
C)creative stage
D)specialized stage
2
The first two magazines in America failed because
A)they were seen as a luxury
B)magazines were too expensive
C)they were too heavy
D)all of these
3
Which of the following women's magazines in the U.S. was established the earliest?
A)Ladies' Magazine
B)Ladies Home Journal
C)Godey's Ladies Book
D)Ladies' Mercury
4
The goal of journalistic "muckraking" in the early 20th century was to
A)complain about consumers taking advantage of small businesses
B)use ruthless tactics to advance the private interests of the "Robber Barons"
C)investigate injustice and fight for social reform for the public
D)stir up information to make advertisers look better than their competition
5
Time, the first news magazine was founded by
A)Harold Ross
B)Henry Luce
C)Conde Nast
D)Frank Munsey
6
Which of the following is a type of general interest magazine, composed of excerpts from books, newspaper, and other magazines?
A)Digest
B)Newsmagazine
C)Cultural magazine
D)Pulp magazine
7
Which of the following are produced by organizations, corporations, and institutions, to make their parent corporations look good?
A)trade magazines
B)special interest magazines
C)public relations magazines
D)corporate magazines
8
The "little magazine" publishes
A)comics
B)poetry, literary essays and fiction
C)research in a variety of academic fields
D)items about just one topic, usually an obscure one
9
Sponsored magazines are those published by
A)celebrities
B)corporate chains
C)individual entrepreneurs
D)associations
10
A contributing editor is generally hired to
A)edit most of the magazine's copy
B)write freelance pieces and add prestige to the magazine
C)contribute advice to the publisher
D)help guide the direction of the magazine
11
Which of the following is the function of the circulation department?
A)to find new subscribers
B)managing the list of subscribers
C)to promote single-copy sales
D)all of these
12
Trade magazines are those that focus on
A)trade within the U.S.
B)world trade
C)a particular business
D)investigations of consumer issues
13
Which department at a magazine looks for ways to license the magazine's name?
A)Promotion
B)New product development
C)Production
D)Advertising
14
The image of the ideal woman in magazines today is
A)similar to the average woman
B)30 percent thinner than the average woman
C)a conglomeration of celebrities through the decades
D)not frequently paid attention to by the average reader
15
Complementary copy means
A)a story that says positive things about its subject
B)copy that is consistent with the tone of the magazine
C)material designed to be paired with nearby advertising
D)material that is independent from its advertisers





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