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True or False Quiz
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1
Magazines are often referred to as "periodicals" because they periodically change their style and content.
A)True
B)False
2
Godey's Lady's Book was the first magazine to offer color illustrations, with each illustration in each copy tinted by hand.
A)True
B)False
3
In the magazine business, an adjacency is the opportunity to place a magazine next to a very popular one, on the newsstand.
A)True
B)False
4
In 1893, Frank Munsey was able to quickly triple his readership by making the style of his magazine more exciting.
A)True
B)False
5
The advent of radio seriously hurt the magazine industry.
A)True
B)False
6
A webzine is the Internet version of a traditional magazine.
A)True
B)False
7
When talking about the magazine business "the publisher" could mean a person or a company.
A)True
B)False
8
Most magazines have primarily full time writers.
A)True
B)False
9
When magazines put out split-run editions, it means they are making a smaller than the usual number of copies.
A)True
B)False
10
According to the text, heavy magazine readers also tend to be heavy TV watchers.
A)True
B)False





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