No book can hold everything; for each edition edits have to be made on the basis of what is taught in the course nationwide and what the average student can reasonably be expected to read during the term. Chapter Openers and various Close-Ups are replaced with more current ones. However, the older examples still have utility, so this section of the web site will provide access to this material, organized according to chapter. In some cases, boxes that the author wanted to include in the paper text, but didn't have the space for, are also included.

Ch. 1: Introduction: Media in a Changing World
Chapter Opener: The Convergence Generation: The Millennials (30.0K)
Chapter Opener: The Imus Scandal (25.0K)
Close-Up on History: Technology and Change: The Telegraph (22.0K)
Close-Up on Industry: Breaking into a Media Career (24.0K)
Close-Up on Controversy: Hating America (24.0K)
Close-Up on the Interrelationship of Impact, Legal, and Ethical Issues (21.0K)

Ch. 2: Media Impact: Understanding Research and Effects
Chapter Opener: Did Media Cause Columbine? (23.0K)
Close-Up on History: The 'Invasion from Mars' Study (22.0K)
Close Up on Media Theory: Marshall McLuhan and Cultural Studies (23.0K)
Close-Up on Current Research (28.0K)
Close-Up on Controversy: Reacting to Media Impact (30.0K)

Ch. 3: Books: The Durable Medium
Chapter Opener: The O.J. Project (24.0K)
Close-Up on History: Books and Slavery (23.0K)
Close-Up on Industry: Oprah's Book Club (22.0K)
Close-Up on Industry: The Cost of Textbooks (23.0K)
Close-Up on Controversy: A Victim of the Blockbuster Syndrome? (21.0K)
Close Up on Industry: The Harry Potter Phenomenon (41.0K)

Ch. 4: Newspapers: Where Journalism Begins
Chapter Opener: Ambiguous Headlines (26.0K)
Chapter Opener: Is Sam Zell Crazy (45.0K)
Close-Up on History: Best American Journalism (23.0K)
Close-Up on History: The Yellow Kid (21.0K)
Close-Up on Industry: Outrunning the Boulder (25.0K)
Close-Up on Controversy: The Secret Life of Jayson Blair (24.0K)
Close-Up on Controversy: The Power of the Independent Press (23.0K)
Close Up on Industry: USA Today Changes the Face of Journalism (59.0K)

Ch. 5: Magazines: The First of the Specialized Media
Close-Up on History: Getting to the Point with Reader's Digest (22.0K)
Close-Up on Controversy: Was it Newsweek's Fault? (27.0K)

Ch. 6: Movies: Magic from the Dream Factory
Chapter Opener: The Blair Witch Project (29.0K)
Close-Up on History: Best American Films: The Original List (23.0K)
Close-Up on History: Global Influence on the Art of Film (24.0K)
Close-Up on Industry: Debacle on the High Seas (26.0K)
Close-Up on Industry: World Domination and The Matrix (23.0K)
Close-Up on Industry: Turning off the Cruise Control (23.0K)
Close-Up on Controversy: The Passion and the Movie Business (26.0K)

Ch. 7: Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter Opener: The Fight Against File Sharing (23.0K)
Chapter Opener: The iPod Revolution (23.0K)
Close-Up on Industry: Ani DiFranco and Righteous Babe Records (22.0K)
Close-Up on Controversy: Marilyn Manson Meets America (24.0K)
Close-Up on Controversy: The Shady World of Eminem (22.0K)

Ch. 8: Radio: The Hits Keep Coming
Chapter Opener: Wind-Up Radio (22.0K)
Close-Up on Industry: Payola Today: Pay for Play, Pay for Say (21.0K)
Close-Up on Controversy: Howard Stern's Public Parts (23.0K)

Ch. 9: Television: Reflecting and Affecting Society
Chapter Opener: Who Wants to Be a Millionaire (25.0K)
Chapter Opener: TV in Afghanistan (23.0K)
Close-Up on History: Classic Prime Time Programs (24.0K)
Close-Up on Industry: Baywatch: International Syndication Success Story (22.0K)
Close-Up on Controversy: Humiliation TV (22.0K)
Close Up on Industry: Gays on TV (48.0K)

Ch. 10: The Internet: Convergence in a Networked World
Chapter Opener: Hacker Attacks (25.0K)
Close-Up on Industry: Jerry's Guide to the World Wide Web (22.0K)
Close-Up on Controversy: The Reliability of Web Data and the Mystery of Flight 800 (21.0K)
Close-Up on Diversity: Cultural Diversity and the Web (22.0K)
Close-Up on Deep Questions of Technology: Is Google God? (23.0K)
Close-Up on Social Effects: Online Matchmaking (23.0K)
Close-Up on Cybercrime: Online Scams (30.0K)
Close-Up on Cybercrime: Phishing (23.0K)
Close-Up on Online Behavior: Netiquette, Emoticons and Acronyms (33.0K)
Close-Up on Online Threats: Viruses, Worms, and Trojan Horses (27.0K)
Close Up on Industry: Is MySpace the New_Mall (45.0K)

Ch. 11: Electronic Journalism: News in an Age of Entertainment
Chapter Opener: Inside Katie Couric (31.0K)
Chapter Opener: The Virginia Tech Massacre (25.0K)
Close-Up on History: Matt Drudge, Pioneer Blogger (27.0K)
Close-Up on Industry: Getting Private Lynch (24.0K)
Close-Up on Controversy: The News on the News (37.0K)
Close Up on Industry: Naked News (43.0K)

Ch. 12: Public Relations: The Image Industry
Chapter Opener: Fine by Them (30.0K)
Chapter Opener: The Duke Lacrosse Scandal (26.0K)
Close-Up on History: Elian Gonzalez (22.0K)
Close-Up on Industry: Good Spin, Bad Spin (23.0K)
Close-Up on Controversy: Media War-Making: The First Gulf War (27.0K)
Close-Up on Press Releases: Class of 2007 Mindset List (26.0K)
Close-Up on Press Releases: Ground Beef Recall (26.0K)
Close Up on History: Media Literacy and Selling a War (47.0K)

Ch. 13: Advertising: The Media Support Industry
Chapter Opener: The Subservient Chicken (28.0K)
Chapter Opener: GEICO's Cavemen (24.0K)
Close-Up on Industry: Beach Ads Embossed on Sand (22.0K)
Close-Up on Controversy: Heroin Chic Advertising (20.0K)

Ch. 14: Media Law: Understanding Freedom of Expression
Chapter Opener: Jenny Jones and the Gay Murder Case (26.0K)
Close-Up on the Legal System and Types of Law (26.0K)
Close-Up on Media Law: The Telecommunications Act of 1996 (24.0K)
Close-Up on Industry: The Janet Jackson Flap (22.0K)
Close-Up on Controversy: Protecting Hate Speech: The Nuremberg Files (23.0K)

Ch. 15: Media Ethics: Understanding Media Morality
Chapter Opener: A Big Decision at Taccoa Falls (23.0K)
Close-Up on History: The Life and Death of Terri Schiavo (25.0K)
Close-Up on Industry: The Ethics of Digital Insertion (25.0K)
Close-Up on Controversy: Joe Klein and The Search for Anonymous (22.0K)
Close-Up on Controversy: The Ethics of Photo Alteration (22.0K)
Close Up on History: The Hitler Diaries (45.0K)