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Public Relations
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Preface
New to This Edition
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About the Authors


Student Edition
Instructor Edition
Public Relations: The Profession and the Practice, 4/e

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette T. Heiman, University of Missouri
Elizabeth L. Toth, University of Maryland-College Park

ISBN: 0073512052
Copyright year: 2012

About the Authors



Dan Lattimore is vice provost for extended programs, dean of University College, and professor of journalism at the University of Memphis. He is also an accredited public relations practitioner, has served as chair of the PRSA Educators Academy, chair of the PRSA Educational Affairs Committee, and president of the Memphis Chapter of PRSA. He also served for 12 years on the Accrediting Council for Education in Journalism and Mass Communication including six years as vice president. He worked in communication for 10 years on U.S. State Department–funded foreign aid projects, producing more than 100 videos, numerous technical reports, booklets, and informational materials. He is the author of five books and numerous scholarly publications.

Otis Baskin is professor of management at the George L. Graziadio School of Business and Management at Pepperdine University where he served as dean from 1995 to 2001. Dr. Baskin has served as an adviser to management for public and private organizations around the world. He is a frequent speaker to industry and executive groups including the Conference Board, the Family Business Network (Europe), and the International Security Management Network. Dr. Baskin’s scholarly achievements include six books, in addition to numerous articles and published papers.

Suzette T. Heiman is director of planning and communication and an associate professor at the Missouri School of Journalism at the University of Missouri–Columbia. Her professional background includes experience in public relations and advertising for nonprofits, and she serves as a consultant to industry. She is an accredited member of PRSA.

Elizabeth L. Toth, PhD, is a full professor and the chair of the Department of Communication of the University of Maryland–College Park. Toth has co-authored Women and Public Relations: How Gender Influences Practice; The Velvet Ghetto: The Increasing Numbers of Women in Public Relations; Beyond the Velvet Ghetto; and the PRSA Glass Ceiling Studies. She co-edited The Gender Challenge to Media: Diverse Voices from the Field. Toth edited the Journal of Public Relations Research for six years. Currently, she co-edits Journalism Studies, an international journal. Her co-edited book, Rhetorical and Critical Approaches to Public Relations, won the NCA PRIDE Award. She has published over 75 articles, book chapters, and papers. Toth is the recipient of the PRSA Outstanding Educator Award; the Institute for Public Relations Pathfinder Award; and the Jackson, Jackson & Wagner Behavior Science Prize for research. She was inducted into the PRSA College of Fellows in 2010. Her professional public relations experience was in government relations.


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