Public Relations Information Center: Table of Contents


		Table of Contents Preface New to This Edition Sample Chapters About the Authors



	Student Edition
	Instructor Edition

Public Relations: The Profession and the Practice, 4/e

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette T. Heiman, University of Missouri
Elizabeth L. Toth, University of Maryland-College Park

Preface
About the Authors

Part I: THE PROFESSION
Chapter   1. The Nature of Public Relations
Chapter   2. The History of Public Relations
Chapter   3. A Theoretical Basis for Public Relations
Chapter   4. Law and Ethics

Part II: THE PROCESS
Chapter   5. Research: Understanding Public Opinion
Chapter   6. Strategic Planning for Public Relations Effectiveness
Chapter   7. Action and Communication
Chapter   8. Evaluating Public Relations Effectiveness

Part III: THE PUBLICS
Chapter   9. Social Media and Traditional Media Relations
Chapter 10. Employee Communication
Chapter 11. Community Relations
Chapter 12. Consumer Relations and Marketing
Chapter 13. Investor Relations

Part IV: THE PRACTICE
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Public Relations in Nonprofit Organizations
Chapter 16. Corporate Public Relations

Appendix 1: Writing
Appendix 2: Speechmaking by Dan Reines
Appendix 3: Video

Glossary
Credits
Index

Table of Contents (229.0K)

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