Emphasizes managerial decision making: A business focus has been integrated throughout the text. Students are presented with a "real-world" approach to business research topics and how they are used in business.
Visually integrated text and graphics: The authors show how one decision affects other decisions in their research-process graphic models; 31 integrated process models are included throughout the text.
Focuses on interpretation of data: The authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. This provides students with the opportunity to develop their skills and experience in interpreting data, which, in turn, contributes to helping them develop better managerial skills.
Feature Summary
(1504.0K)
2014