On the book's Online Learning Center (www.mhhe.com/cooper12e), students will find cases and data sets, a research proposal, a sample student project, and supplemental material for several chapters, including templates for charting data, how the research industry works, bibliographic databases searching tips, complex experimental designs, test markets, pretesting, and multivariate analysis. You'll also find 34 cases, nine of which are full video cases. Also, several written cases have video components included.