Managerial Economics and Organizational Architecture, 4/e
James Brickley,
University of Rochester Clifford W. Smith, Jr.,
University of Rochester Jerold L. Zimmerman,
University of Rochester
ISBN: 0073523011 Copyright year: 2007
Feature Summary
Creating and Capturing Value: A unique feature for managerial economics texts, this edition continues to address the fundamental question of how firms capture value, what industries they should compete in, and how they should compete. It is particularly useful to business students and managers.
Game Theory: Both theoretically sound and replete with realistic examples, virtually all the game theory discussions featured are framed in managerial terms and the game theory tools are explicitly used to understand business problems. This is a topic all modern applied economics texts include and will be popular with instructors.
Choosing the Legal Form of Organization: The legal form of organization is a policy choice. For example, nonprofit hospitals sometimes change to for-profit organizations (and vice versa), mutual companies become stock companies, franchised units become company-owned units and so on. This appendix presents an economic analysis of the legal form of organization.
Extended case study on Arthur Anderson: The extensive examples throughout the book have dozens of recent business applications. A capstone case study on Arthur Anderson provides a format for integrative discussion.
Integrated web site: The book web site includes experiential activities, online auctions, in-class games, PowerPoint presentations, and fill-in-the-blank exercises, teaching tips, and links to additional case studies.
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2007 McGraw-Hill Higher Education