Modern Approach and Organization: Mandel presents basic tools of economics, as well as the modern context in which students will observe economics, so they will leave the course with a new way of thinking about today’s world.
Mandel 1e emphasizes the main forces that are shaping today’s economy--Technological Change, Globalization, and the evolution of Financial Markets.
Using these tools and forces of economics, Mandel helps students understand markets and the 21st century global market economy.
Journalistic/Conversational Writing Style: Students can easily warm up to Michael Mandel’s journalistic, conversational writing style.
Engaging Design: Mandel 1e uses a colorful and inviting design that looks more like a magazine than a traditional textbook. While not a true magazine edition, students will find Mandel’s layout and use of color, photos and clear exhibits to be a more familiar and inviting medium.
Current and Real Examples: Mandel connects economic ideas to recent, newsworthy events that students really care about from sources they actually read; topics include technology, competition, the job market, the college market, globalization and the environment. Mandel’s unique “Hot News” features at the end of each chapter contain application questions directly related to recent news events and articles, and will be updated every few months by the author.
Clear & Simple Graphs: Many textbooks overwhelm students with too much text and too few graphs. Mandel breaks selected economic concepts into their own simple, easy-to-follow graphs that effectively translate to a beginning student.
Appropriate & Flexible Level: The book clearly covers fundamental concepts to help students develop economic intuition without overwhelming them. Mandel incorporates less formal math than much of the competition, and each chapter is short and accessible. Two “Delving Deeper” chapters, one for micro and one for macro, offer further explanation and exposition of topics for instructors who want to add rigor or prepare their students for additional Economics courses.
Appropriate Length: Textbooks are often too long to allow enough class time to cover all the basic topics. Mandel 1e covers all of the most relevant economic topics while remaining short enough to finish in one quarter or semester, enabling instructors to cover everything they need and still have time to extend class discussions or bring in additional material for enrichment.
Real Data: Mandel uses real-life, interesting data directly from government sources such as the Bureau of Labor Statistics and the U.S. Census Bureau and presents it in a clean, understandable way.
Historical Context: "Economic Milestone" boxes help students connect economics to history by providing interesting historical facts and references that relate to the economic concepts they are learning.
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