Introduction to Business: How Companies Create Value for People
Gareth R. Jones,
Texas A&M University
ISBN: 0073524565 Copyright year: 2007
Table of Contents
Part One: The Environment of Business
Chapter 1: What is Business?
Chapter 2: The Evolution of Business Commerce, Occupation, and Organization
Chapter 3: Entrepreneurs, Managers, and Employees
Chapter 4: Multinationals and the Global Environment of Business
Chapter 5: Business Ethics, Social Responsibility, and the Legal Environment of Business
Part Two: The Human Side of Business
Chapter 6: Leadership, Influence, and Communication in Business Organizations
Chapter 7: Motivating and Managing People and Groups in Business
Chapter 8: The Structure and Culture of a Business Organization
Part Three: A Functional Approach to Business
Chapter 9: Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
Chapter 10: Marketing and Product Development: Creating and Positioning Goods and Services
Chapter 11: Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying
Customers
Chapter 12: Operations and Materials Management: Managing the Production and Flow of Goods and
Services
Chapter 13: Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
Chapter 14: Accounting: Measuring How Efficiently and Effectively Resources are Creating Value and Profit
Chapter 15: Finance: Balancing Risk and Return to Increase Profitability
Appendix: Managing Your Personal Finances
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