HelpFeedback
Introduction To Business, 1/e
Information Center
Sample Chapter
Table of Contents
About the Author
Book Preface
Feature Summary
Supplements
MH Homework Manager
Sample PowerPoint Pres...
PageOut


First Time Users
Student Edition
Instructor Edition
Introduction to Business: How Companies Create Value for People

Gareth R. Jones, Texas A&M University

ISBN: 0073524565
Copyright year: 2007

Table of Contents



Part One: The Environment of Business
Chapter 1: What is Business?
Chapter 2: The Evolution of Business Commerce, Occupation, and Organization
Chapter 3: Entrepreneurs, Managers, and Employees
Chapter 4: Multinationals and the Global Environment of Business
Chapter 5: Business Ethics, Social Responsibility, and the Legal Environment of Business
Part Two: The Human Side of Business
Chapter 6: Leadership, Influence, and Communication in Business Organizations
Chapter 7: Motivating and Managing People and Groups in Business
Chapter 8: The Structure and Culture of a Business Organization
Part Three: A Functional Approach to Business
Chapter 9: Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
Chapter 10: Marketing and Product Development: Creating and Positioning Goods and Services
Chapter 11: Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
Chapter 12: Operations and Materials Management: Managing the Production and Flow of Goods and Services
Chapter 13: Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
Chapter 14: Accounting: Measuring How Efficiently and Effectively Resources are Creating Value and Profit
Chapter 15: Finance: Balancing Risk and Return to Increase Profitability
Appendix: Managing Your Personal Finances

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.