Franchising This video can be found on the Student DVD.Summary: Franchising is a more expedient way of self-ownership according to the BusinessWeek
TV video on your Student DVD. Purchasing a franchise as a way to go into business
for oneself has fewer barriers than attempting a new start-up small business. A franchise
is a proven system with considerable support for the franchisee. Front-end
expenses vary. Some franchises can require substantial fees where others have significantly
lower annual costs.
Just Dogs Gourmet is the featured franchise for the segment. The franchise fee is
approximately $65,000 per year; however, the owner indicates that their gross
sales will exceed $200,000 this year. The second part of the segment features an
interview with Rieva Lesonsky, the editor of Entrepreneur Magazine. She reinforces
the observation that financing a franchise through a small business loan is relatively
easier than other business start-ups. They are "known" systems and with
SBA Loans, the federal government guarantees the loan. The franchise fee is only
one part of the franchise agreement. Royalty payments to the franchisor range
between 8 and 15% of gross sales.
As in any small business venture, the individual must have a passion and love
for the business. The top 5 Franchises are (1) Subway, (2) Curves, (3) Quiznos, (4)
Jackson Hewitt Tax Service and (5) UPS Store.Discussion Questions
What type of expense would the franchise fee be considered? What about the
royalty payment?
What type of financial statements would be needed for the small business
owner who runs a franchise? Would these financial statements be shared?
Why would a manager (owner) of a franchise small business have to manage
his/her business model?
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