After completing this chapter, you should be able to:

1. Explain the strategic importance of product and service design.
2. Identify some key reasons for design or redesign.
3. Recognize the key questions of product and service design.
4. List some of the main sources of design ideas.
5. Discuss the importance of legal, ethical, and sustainability considerations in product and service design.
6. Explain the purpose and goal of life cycle assessment.
7. Explain the phrase "the 3 Rs."
8. Briefly describe the phases in product design and development.
9. Name several key issues in manufacturing design.
10. Recognize several key issues in service design.
11. Name the phases in service design.
12. List the characteristics of well-designed service systems.
13. Assess some of the challenges of service design.