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Chapter Objectives
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Studying this chapter should enable you to:

Name three types of surveys conducted in educational research.

Explain the purpose of surveys.

Explain the difference between a cross-sectional and longitudinal survey.

Describe how survey research differs from other types of research.

Describe briefly how mail surveys, telephone surveys, and face-to-face interviews differ and state two advantages and disadvantages of each type.

Describe the most common pitfalls in developing survey questions.

Explain the difference between a closed-ended and open-ended question.

Name two threats to instrument validity that can affect survey results. Explain how such threats can be controlled.

Describe possible threats to internal validity in survey research.

Recognize an example of survey research when you come across it in the educational literature.







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