Ray Garrison,
Brigham Young University Eric Noreen,
University of Washington Peter Brewer,
Miami University
ISBN: 0073526703 Copyright year: 2008
Sometimes the “waters” can be rough for
today’s college student...finding a beacon to
help them navigate through is key. That’s why
we have chosen a lighthouse for the cover of this 12th edition.
The lighthouse with its beacon has guided seafarers to safety for
centuries and is the embodiment of guidance, reliability, and truth.
Much like the lighthouse, Garrison/Noreen/Brewer has successfully
guided hundreds of thousands of students through managerial
accounting, helping them sail smoothly through the course.
This edition is no exception. It brings the same quality content that
instructors everywhere have come to know and trust along with new
features and content to fit the needs and learning styles of today’s
students.
New material includes coverage of cutting-edge topics that affect
today’s business world such as Lean Production, Six Sigma, corporate
governance, enterprise risk management, and the Sarbanes-Oxley
Act of 2002. Research and Application cases focusing on the 10–K
reports of leading companies such as Target, Whole Foods Market,
and FedEx have been added to pique the interest of students who
appreciate seeing textbook concepts applied to the real world. This
edition also brings rich content developed for use with the Apple
iPod or comparable mp3/mp4 players. This innovative approach
allows students to download audio and video lecture presentations
along with interactive quizzes directly into their iPod, allowing them
to take learning materials with them wherever they go.…but most importantly, Managerial Accounting, 12/E focuses
now, as in the past, on three qualities:
RELEVANCE. Every effort is made to help students
relate the concepts in this book to the decisions made by
working managers. With insightful chapter openers, the popular
Managerial Accounting in Action segments within the chapters,
and stimulating end-of-chapter exercises, a student reading
Garrison should never have to ask “Why am I learning this?”
BALANCE. There’s more than one type of business,
and so Garrison covers a variety of business models, including
not-for-profit, retail, service, and wholesale organizations as well
as manufacturing. Service company examples are highlighted
with icons in the margins of the text.
CLARITY. Generations of students have praised Garrison
for the friendliness and readability of its writing, but that’s
just the beginning. Technical discussions have been simplified,
material has been reordered, and the entire book carefully
retuned to make teaching—and learning—from Garrison as
easy as it can be. In addition, the key supplements were written
by Garrison, Noreen, and Brewer, ensuring that students and
professors will work with clear, well-written supplements that
employ consistent terminology.
The authors’ steady focus on these three
core elements has led to tremendous results. Managerial
Accounting has consistently led the market, being used by
over two million students and earning a reputation for reliability
that other texts aspire to match.
As seafarers looked to the lighthouse for direction along an
unfamiliar shore, so too can Garrison act as a crucial compass
for students seeking to master the challenges of managerial
accounting. It is a responsibility that has consistently brought
out the best in the Garrison team, and will continue to do so
for many years to come.
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