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Key Terms
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Causal logic  The relationship between a condition or variable and a particular consequence, with one event leading to the other.
Code of ethics  The standards of acceptable behavior developed by and for members of a profession.
Content analysis  The systematic coding and objective recording of data, guided by some rationale.
Control group  The subjects in an experiment who are not introduced to the independent variable by the researcher.
Control variable  A factor that is held constant to test the relative impact of an independent variable.
Correlation  A relationship between two variables in which a change in one coincides with a change in the other.
Dependent variable  The variable in a causal relationship that is subject to the influence of another variable.
Ethnography  The study of an entire social setting through extended systematic observation.
Experiment  An artificially created situation that allows a researcher to manipulate variables.
Experimental group  The subjects in an experiment who are exposed to an independent variable introduced by a researcher.
Hawthorne effect  The unintended influence that observers of experiments can have on their subjects.
Hypothesis  A testable statement about the relationship between two or more variables.
Independent variable  The variable in a causal relationship that causes or influences a change in a second variable.
Interview  A face-to-face or telephone questioning of a respondent to obtain desired information.
Mean  A number calculated by adding a series of values and then dividing by the number of values.
Median  The midpoint or number that divides a series of values into two groups of equal numbers of values.
Mode  The single most common value in a series of scores.
Observation  A research technique in which an investigator collects information through direct participation and/or closely watching a group or community.
Operational definition  Transformation of an abstract concept into indicators that are observable and measurable.
Qualitative research  Research that relies on what is seen in field or naturalistic settings more than on statistical data.
Quantitative research  Research that collects and reports data primarily in numerical form.
Questionnaire  A printed or written form used to obtain information from a respondent.
Random sample  A sample for which every member of an entire population has the same chance of being selected.
Reliability  The extent to which a measure produces consistent results.
Research design  A detailed plan or method for obtaining data scientifically.
Sample  A selection from a larger population that is statistically representative of that population.
Scientific method  A systematic, organized series of steps that ensures maximum objectivity and consistency in researching a problem.
Secondary analysis  A variety of research techniques that make use of previously collected and publicly accessible information and data.
Survey  A study, generally in the form of an interview or questionnaire, that provides researchers with information about how people think and act.
Validity  The degree to which a measure or scale truly reflects the phenomenon under study.
Value neutrality  Max Weber's term for objectivity of sociologists in the interpretation of data.
Variable  A measurable trait or characteristic that is subject to change under different conditions.







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