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Key Terms
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Argot  Specialized language used by members of a group or subculture.
Counterculture  A subculture that deliberately opposes certain aspects of the larger culture.
Cultural relativism  The viewing of people’s behavior from the perspective of their own culture.
Cultural universal  A common practice or belief shared by all societies.
Culture  The totality of our shared language, knowledge, material objects, and behavior.
Culture lag  A period of adjustment when the nonmaterial culture is still struggling to adapt to new material conditions.
Culture shock  The feelings of disorientation, uncertainty, and even fear that people experience when they encounter unfamiliar cultural practices.
Diffusion  The process by which a cultural item spreads from group to group or society to society.
Discovery  The process of making known or sharing the existence of an aspect of reality.
Dominant ideology  A set of cultural beliefs and practices that legitimates existing powerful social, economic, and political interests.
Ethnocentrism  The tendency to assume that one’s own culture and way of life represent the norm or are superior to all others.
Folkways  Norms governing everyday social behavior, whose violation raise comparatively little concern.
Formal norm  A norm that generally has been written down and that specifies strict punishments for violators.
Informal norm  A norm that is generally understood but not precisely recorded.
Innovation  The process of introducing a new idea or object into a culture through discovery or invention.
Invention  The combination of existing cultural items into a form that did not exist before.
Language  A system of shared symbols; it includes speech, written characters, numerals, symbols, and nonverbal gestures and expressions.
Laws  Formal norms enforced by the state.
Material culture  The physical or technological aspects of our daily lives.
Mores  Norms deemed highly necessary to the welfare of a society.
Nonmaterial culture  Ways of using material objects, as well as customs, ideas, expressions, beliefs, knowledge, philosophies, governments, and patterns of communication.
Nonverbal communication  The use of gestures, facial expressions, and other visual images to communicate.
Norm  An established standard of behavior maintained by a society.
Sanction  A penalty or reward for conduct concerning a social norm.
Sapir-Whorf hypothesis  The idea that the language a person uses shapes his or her perception of reality and therefore his or her thoughts and actions.
Society  The structure of relationships within which culture is created and shared through regularized patterns of social interaction.
Sociobiology  The systematic study of how biology affects human social behavior.
Subculture  A segment of society that shares a distinctive pattern of mores, folkways, and values that differs from the pattern of the larger society.
Technology  Cultural information about how to use the material resources of the environment to satisfy human needs and desires.
Value  A collective conception of what is considered good, desirable, and proper—or bad, undesirable, and improper—in a culture.







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