Technology Ventures: From Idea to Enterprise

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Technology Ventures: From Idea to Enterprise, 2/e

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PART I VENTURE OPPORTUNITY, CONCEPT, AND STRATEGY
1 Capitalism and the Technology Entrepreneur
2 Opportunity and the Business Summary
3 Building a Competitive Advantage
4 Creating a Strategy
5 Innovation Strategies

PART II VENTURE FORMATION AND PLANNING
6 Risk and Return
7 Venture Creation and the Business Plan
8 Independent Versus Corporate Ventures
9 Knowledge, Learning, and Design
10 Legal Formation and Intellectual Property

PART III DETAILED FUNCTIONAL PLANNING FOR THE VENTURE
11 The Marketing and Sales Plan
12 The New Enterprise Organization
13 Acquiring, Organizing, and Managing Resources
14 The Management of Operations
15 Acquisitions, Mergers, and Global Business

PART IV FINANCING AND BUILDING THE VENTURE
16 The Profit and Harvest Plan
17 The Financial Plan
18 Sources of Capital
19 Presenting the Plan and Negotiating the Deal
20 Leading a New Technology Venture to Success

References
Appendices
Glossary
Index

2008 McGraw-Hill Higher Education

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