William D. Perreault, Jr.

William D. Perreault, Jr. is Kenan Professor of Business at the University of North Carolina . Dr. Perreault is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award . He also was selected for the Churchill Award, which honors career impact on marketing research. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals. The Decision Sciences Institute has recognized Dr. Perreault for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Essentials of Marketing and The Marketing Game! Dr. Perreault is a past president of the American Marketing Association Academic Council and served as chair of an advisory committee to the U.S. Bureau of the Census and as a trustee of the Marketing Science Institute. He has also worked as a consultant to organizations that range from GE and IBM to the Federal Trade Commission and Venezuelan Ministry of Education.

Joseph P. Cannon

Joseph P. Cannon is associate professor of marketing at Colorado State University. He has also taught at the University of North Carolina at Chapel Hill, Emory University , Instituto de Empresa, INSEAD, and Thammasat University. He has received several teaching awards and honors. Dr. Cannon's research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Public Policy and Marketing , and the Academy of Management Review among others. He received the 2006 Louis W. Stern Award for his 1999 article, “Buyer Seller Relationships in Business Markets.” He has written many teaching cases. He has served on the editorial review boards of the Journal of Marketing , where he received a distinguished reviewer award and the Journal of the Academy of Marketing Science . For three years he served as chair of the American Marketing Association's Interorganizational Special Interest Group (IOSIG). Before entering academics, Dr. Cannon worked for six years in sales and marketing for Eastman Kodak Company.

E. Jerome McCarthy

E. Jerome McCarthy received his Ph.D. from the University of Minnesota and was a Ford Foundation Fellow at the Harvard Business School . He has taught at the Universities of Oregon, Notre Dame, and Michigan State . He was honored with the American Marketing Association's Trailblazer Award in 1987, and he was voted one of the “top five” leaders in marketing thought by marketing educators. Besides publishing various articles, he is the author of books on data processing and social issues in marketing. He has been a frequent presenter at marketing conferences in the United States and internationally. In addition to his academic interests, Dr. McCarthy has been involved in guiding the growth of organizations in the United States and overseas—both as a consultant and as a director. He has also been active in executive education. However, throughout his career, his primary interests have been in (1) “converting” students to marketing and effective marketing strategy planning and (2) preparing teaching materials to help others do the same. This is why he has spent a large part of his career developing and improving marketing texts to reflect the most current thinking in the field.