Basic Marketing Information Center: Marketer's Showdown Demo


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Basic Marketing: A Marketing Strategy Planning Approach, 16/e

William D. Perreault, Jr., University of North Carolina
Joseph P. Cannon, Colorado State University
E. Jerome McCarthy, Michigan State University

ISBN: 007352980x
Copyright year: 2008

Marketer's Showdown Demo

McGraw-Hill/Irwin is pleased to announce the release of Marketer’s Showdown, a new, web-delivered, interactive video case program that puts students in the middle of dynamic marketing strategy decision-making, alongside real marketers.

Marketer’s Showdown allows instructors to assign up to nine cases, focusing on up-to-the-minute marketing issues faced by companies within the music, automotive, and soft drink industries, covering virtually every concept taught in a Principles of Marketing course.

Marketer's Showdown is available with purchase of Online Learning Center Premium Content or MH Enhanced Cartridge.

Demo

One complete Marketer's Showdown case module is provided here for you to try:

Vix Records: Fidelity Freefall.

Click here to load the Marketer's Showdown Demo.

Once the demo has loaded, you can completely explore the module:
Vix Records: Fidelity Freefall.

The complete Marketer's Showdown application is available in the Student Edition of this Online Learning Center, with purchase of Online Learning Center Premium Content and in the MH Enhanced Cartridge.

For more information about Marketer's Showdown:

Information Flier (113.0K)

Topic Overview (46.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.