Basic Marketing Information Center: Sample Chapter


		Table of Contents About the Authors Book Preface Sample Chapter Feature Summary Supplements Marketer's Showdown Demo PageOut MH Enhanced Cartridge


	First Time Users
	Student Edition
	Instructor Edition

Basic Marketing: A Marketing Strategy Planning Approach, 16/e

William D. Perreault, Jr., University of North Carolina
Joseph P. Cannon, Colorado State University
E. Jerome McCarthy, Michigan State University

ISBN: 007352980x
Copyright year: 2008

Sample Chapter

Click the link below to view the sample chapter.

Sample Chapter 1 (1521.0K)

Sample Chapter 4 (69070.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.