Instructor's Supplements:

Instructor Resource CD
ISBN: 0073227102

All of the instructor teaching resources are available on the Instructor Digital Resource CD to Accompany Basic Marketing. The major resources include:

Instructor's Manual to Accompany Basic Marketing

Comprehensive suggestions for teaching the first marketing course, including an overview of all teaching/learning units, suggested cases, all questions for computer-aided problems, the Learning Aid, case-lets and problems, questions for discussion, as well as suggested answers to all questions, exercises, assignments.

Multimedia Lecture Support Package

The lecture guide package provides a complete lecture outline presentation coordinating the various supplements into an effective teaching preparation tool. This package also provides complete chapter-by-chapter lecture scripts as well as ideas for using the color ads and interactive exercises. Additionally, it includes PowerPoint Lectures for each chapter as well as a large archive of supplemental PowerPoint graphics, ads, and photographs for each chapter.

Teaching Videos and Video Cases to Accompany Basic Marketing (& Instructor's Manual)

The package is comprised of a set of 22 video segments. Seven of which are video-cases. Included in the video package is a comprehensive Video Instructor's Manual that provides instructional background for the video along with discussion questions that may be used.

Manual of Objective Tests

Supported by EZTest test-generator software. This comprehensive test generator includes over 3000 multiple choice and true and false questions. Each question was written by the author and is accompanied by the following helpful information: the answer key, where to find the right answer, the type of knowledge each question tests, and the questions' difficulty level.

Basic Marketing Website ( www.mhhe.com/fourps )

The Online Learning Center (OLC) is a website that follows the text chapter by chapter. OLC content is ancillary and supplementary germane to the textbook, as students read the book, they can go online to take self-grading quizzes, review material, or work through interactive exercises. OLCs can be delivered multiple ways—professors and students can access them directly through the textbook website, through PageOut, or within a course management system.

Basic Marketing PageOut

Easy to use Web hosting service with ready-to-use templates for a course built around Basic Marketing.

WebCT and Blackboard support

Ready to use cartridges that work with online learning systems, such as Blackboard.

The Marketing Game! (& Instructor's Manual with Digital Resources CD)

Student's Supplements:  

Student CD
ISBN: 0073227099

Student CD to Accompany Basic Marketing, includes a number of useful multimedia supplements that can be assigned by the instructor or used by students independently for self-study. The key elements include computer-aided problems, marketing plan coach software (and sample plan), an archive of color print ads to illustrate concepts for each chapter, self-test quizzes, a “flash card” feature for study of important key terms from the text, links to relevant Internet web sites (including the online learning center), short video lecture presentations that introduce students to sets of chapters from the text, and video clips.

Learning Aid
ISBN: 0073222836

Learning Aid
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.

Online Learning Center
ISBN: 0073227110

OLC. The Online Learning Center (OLC) is a website that follows the text chapter-by-chapter. OLC content is ancillary and supplementary germane to the textbook, as students read the book, they can go online to take self-grading quizzes, review material, or work through interactive exercises. OLCs can be delivered multiple ways – professors and students can access them directly through the textbook website, through PageOut, or within a course management system.

PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!