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Multiple Choice Quiz
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1
The term electronic production refers to the process of converting a script or storyboard to a finished commercial for use on radio, TV, or digital media.
A)True
B)False
2
Normal photographic paper produces images in halftones.
A)True
B)False
3
The full color ad for Carl Moore antiques was an example of a bleed because the background color ran all the way to the edge of the page.
A)True
B)False
4
The Golden Globe awards show is an example of a private audience venue.
A)True
B)False
5
Radio is the least expensive electronic medium to produce because it:
A)can be multitasked
B)does not require the payment of residual fees
C)only deals with one of the senses
D)does not use production luxuries
E)is perceived as a lower-level satisfier
6
_____ is the art of selecting and setting type.
A)Copy typology
B)Typography
C)Typecasting
D)Type creativity
E)Typology
7
What type of paper is used for the printing of travel brochures used to promote luxurious resorts?
A)newspapers
B)cover papers
C)slick papers
D)treated papers
E)text papers
8
Normal photographic paper produces images in:
A)strips
B)orthographic format
C)halftone screens
D)grey tones
E)continuous tones
9
In what category of production technique would you classify commercials for over-the-counter pain medication that show people with arthritis enjoying life by becoming a part of life and not just sitting back and watching it past them by?
A)portraiture
B)reactive
C)naturalistic
D)live action
E)special effects
10
Which of the following statements about the preproduction process for television commercials is true?
A)The individual who has sole responsibility for a commercial is selected during the preproduction process.
B)Rehearsals for a commercial should be avoided because they eliminate the spontaneity.
C)During this phase, choosing and hiring the director is probably the most important decision made.
D)Casting decisions must be made the day of the shoot in order to make an effective commercial.
E)The soundtrack must be prerecorded.
11
Which venue for digital media is experiencing the most growth today?
A)private audience venue
B)personal audience venue
C)individual audience venue
D)interactive network
E)mass audience venue





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