 |
| 1 | |
The key to a company's prosperity is the ability to attract and keep customers who are willing and able to pay for the firm's goods and services. |
| | A) | True |
| | B) | False |
|
|
|
| 2 | |
Selective perception occurs when you hear half of a familiar jingle, and your mind finishes it. |
| | A) | True |
| | B) | False |
|
|
|
| 3 | |
Motivation is directly observable phenomenon. |
| | A) | True |
| | B) | False |
|
|
|
| 4 | |
The United States is a great patchwork of subcultures, such as Southern Baptists, vegetarians, and Japanese-Americans. |
| | A) | True |
| | B) | False |
|
|
|
| 5 | |
Moira is buying a new washing machine, she has asked friends and relatives for their recommendations, talked to an appliance store salesperson, and read about washers in a Consumer Reports article. She has narrowed her decision down to specific models of Maytag, Amana, and Kenmore. At which stage of the consumer decision process is Moira? |
| | A) | purchase recognition |
| | B) | information search |
| | C) | evaluation of alternatives |
| | D) | store choice and purchase |
| | E) | postpurchase evaluation |
|
|
|
| 6 | |
The fact Kellie's father has advised her to buy a watchdog if she wants to rent a downtown apartment is an example of a(n) _____ on the consumer decision process. |
| | A) | personal |
| | B) | environmental |
| | C) | nonpersonal |
| | D) | interpersonal |
| | E) | intrapersonal |
|
|
|
| 7 | |
Think about the Elaboration Likelihood Model. Which of the following purchases would be most likely to involve the central route to persuasion? |
| | A) | a wedding gown |
| | B) | a pack of cat treats |
| | C) | disposable diapers |
| | D) | a box of corn flakes |
| | E) | paper clips |
|
|
|
| 8 | |
While many areas can grow grapes to make champagne, the only wine that can be called champagne grows in a particular region of France. Italy wine producers want to convince consumers that their wine, even if it can't be called champagne, is superior in every way to the French variety. The Italians are interested in changing _____ when it comes time to purchase a wine for celebrating. |
| | A) | attitudes |
| | B) | incentives |
| | C) | conditioned reflexes |
| | D) | habits |
| | E) | stimulus-responses |
|
|
|
| 9 | |
In its promotions, an interior designer differentiates itself from its competition as a multiple winner of several prestigious design awards. To which Maslow need is the interior designer most likely appealing? |
| | A) | physiological |
| | B) | psychological |
| | C) | self-actualization |
| | D) | safety |
| | E) | esteem |
|
|
|
| 10 | |
An agency that feeds homeless people in France recently came under scrutiny because one of its primary foods is called pig soup. Since their religions prohibit Muslims and Jews from eating pig, they are not being served by this agency. Which interpersonal influence is preventing exchange from occurring? |
| | A) | culture |
| | B) | opinion leaders |
| | C) | time and place |
| | D) | society |
| | E) | family |
|
|
|
| 11 | |
When the chef wanted to purchase a mixer for her home kitchen, she would only consider the KitchenAid or the Bosch brands. From her past experiences, she knew that these machines would be the most reliable. These two brands of mixers make up her: |
| | A) | evoked set |
| | B) | differentiated product mix |
| | C) | segmented mix |
| | D) | cognitive set |
| | E) | top-of-mind alternatives |
|
|
.