Professional and Trade Associations

The Advertising Council, Inc., 261 Madison Avenue, 11th floor, New York , NY 10016; (212) 922-1500. http://www.adcouncil.org

Advertising Research Foundation, 432 Park Avenue South, New York, NY 10016; (212) 751-5656. http://www.thearf.org/

American Advertising Federation, 1101 Vermont Avenue N.W., Ste. 500, Washington, DC 20005; (203) 898-0089. http://www.aaf.org

American Association of Advertising Agencies, 405 Lexington Avenue, 18th Floor, New York, NY 10174-1801; (212) 682-2500. http://www.aaaa.org

American Business Media, 675 3rd Avenue, New York, NY 10017-5704; (212) 661-6360. http://www.americanbusinessmedia.com

American Marketing Association, 311 South Wacker Drive, Suite 5800, Chicago, IL 60606; (312) 542-9000, (800) AMA-1150. http://www.marketingpower.com

Association of National Advertisers, 708 Third Ave , New York , NY 10017-4270; (212) 697-5950. http://www.ana.net

Business Marketing Association, 401 N. Michigan Ave., Suite 1200, Chicago, IL 60611; (800) 664-4BMA. http://www.marketing.org

Council of Better Business Bureaus, 4200 Wilson Boulevard, Suite 800, Arlington , VA 22203-1838; (703) 276-0100. http://www.bbb.org

Direct Marketing Association, Inc., 1120 Avenue of the Americas, New York , NY 10036-6700; (212) 768-7277. http://www.the-dma.org

International Advertising Association, 521 5th Avenue, Suite 1807, New York , NY 10175; (212) 557-1133. http://www.iaaglobal.org

International Association of Business Communicators, 1 Hallidie Piazza, Ste. 600, San Francisco, CA 94102; (415) 544-4700, (800) 776-4222. http://www.iabc.com

Magazine Publishers of America, 810 7th Avenue, 24th Floor, New York, NY 10019; (212) 872-3700. http://www.magazine.org

Marketing Research Association, 110 National Drive, 2nd Floor Glastonbury, CT 06033; (860) 682-1000. http://www.mra-net.org

National Advertising Review Council, 70 West 36th St., 13th Floor, New York, NY 10018; (866) 334-NARC (6272). http://www.narcpartners.org

National Association of Broadcasters, 1771 N Street, N.W., Washington, DC 20036; (202) 429-5300. http://www.nab.org

National Retail Federation (was National Retail Merchants Association), 325 7th Street, NW Suite 1100, Washington, DC 20004; 202-783-7971 or 800-673-4692. http://www.nrf.com

Outdoor Advertising Association of America, 1850 M Street NW, Ste. 1040, Washington, DC 20036; (202) 833-5566. http://www.oaaa.org

Point-of-Purchase Advertising Institute, 1600 Duke Street, Suite 400, Alexandria, VA 22314. (703) 373-8800. http://www.popai.com

Promotional Product Association International (was Specialty Advertising Association), 3125 Skyway Circle North, Irving, TX 75038; (888) IAM-PPAI (426-7724). http://www.ppa.org

Public Relations Society of America, 33 Maiden Lane, 11th Floor, New York, NY 10038-5150; (212) 460-1400. http://www.prsa.org

Radio Advertising Bureau, 1320 Greenway Dr. #500, Irving, TX 75038; (800) 232-3131. http://www.rab.com

Sales and Marketing Executives International, 9-32442 George Ferguson Way #491, Abbotsford BC V2T 4Y4, Canada; (312) 893-0751. http://www.smei.org

Television Bureau of Advertising, 3 East 54th Street, 10th Floor, New York, NY 10022-3108; (212) 486-1111. http://www.tvb.org

Yellow Pages Publishers Association, 820 Kirts Boulevard, Ste. 100, 5th Floor, Troy, MI 48084; (248) 244-6200. http://www.yellowpageblues.com/YPPA.html

Selected Periodicals

Advertising Age, 711 Third Ave., New York, NY 10017-4036. (212)-210-0100. http://www.adage.com

Adweek, 770 Broadway, 7th Floor New York, NY 10003. (800) 562-2706. http://www.adweek.com

Adweek's Marketing Week, 770 Broadway, 7th floor, New York, NY 10003. (646)-654-7601. http://www.mediaweek.com

Advertising Age's American Demographics, 711 Third Ave., New York, NY 10017-4036. (212)-210-0100. http://www.adage.com/section.cms?sectionId=195

Brand Republic's Marketing, 174 Hammersmith Road, London, W6 7JP. http://www.brandrepublic.com/sectors/marketing/

Broadcasting & Cable (800) 554-5729. http://www.broadcastingcable.com

BtoB 360 N. Michigan Ave. Chicago , IL 60601. http://www.btobonline.com

Canadian Journal of Communication, Department of Communication Studies Concordia University, 7141 Sherbrooke Street West, CJ 3.230, 3rd Floor, Montreal, Quebec, Canada H4B 1R6. http://www.cjc-online.ca

Communication Arts, 110 Constitution Drive, Menlo Park, CA 94025. (650) 326-6040. http://www.commarts.com/CA

Direct Marketing c/o Penton Media, Inc. Global Headquarters, 249 W. 17th Street, New York, NY 10011. (212) 204-4200. http://directmag.com/

Editor & Publisher, 770 Broadway, New York, NY 10003-9595. http://www.editorandpublisher.com

Harvard Business Review, 60 Harvard Way, Boston, MA 02163. http://harvardbusinessonline.hbsp.harvard.edu

Incentive Marketing, 12350 NW 39th Street, Coral Springs, FL 33065. (954) 757-7884. http://www.managesmarter.com/msg/publications/incentive.jsp

Journal of Advertising, American Academy of Advertising, Iowa State University , College of Business , Dept. of Marketing, 2350 Gerdin Business Building, Ames, IA 50011-1350. http://www.bus.iastate.edu/JoA/

Journal of Advertising Research, Advertising Research Foundation, 432 Park Avenue South, New York, NY 10016; (212) 751-5656. http://www.thearf.org/

Journal of Broadcasting & Electronic Media, Broadcast Education Association, Walter Cronkite School of Journalism and Mass Communication, Arizona State University, PO Box 871305, Tempe, AZ 85287-1305. http://www.beaweb.org/publications.html

Journal of Marketing, American Marketing Association, 311 South Wacker Drive, Ste. 5800, Chicago, IL 60606-5819. (800) AMA-1150 or (312) 542-9000. http://www.marketingpower.com/content1053.php

Marketing News, American Marketing Association, 311 South Wacker Drive, Ste. 5800, Chicago, IL 60606-5819. (800) AMA-1150 or (312) 542-9000. http://www.marketingpower.com/content1049C77.php

Mediaweek, 770 Broadway, 7th floor, New York , NY 10003 . (646)-654-7601. http://www.mediaweek.com

MIN/Media Industry Newsletter, 145 East 49th Street, New York, NY 10017. (888) 707-5814. http://www.minonline.com

Packaging Digest, Reed Business Information, 2000 Clearwater Drive, Oak Brook, IL 60523. (630)-288-8000. http://www.packagingdigest.com

Print, 38 East 29th Street, 3rd floor, New York, NY 10016. 212-447-1400. http://www.printmag.com

Public Relations Strategist, 33 Maiden Lane, 11th floor, New York, NY 10038-5150. 212-460-1400. http://www.prsa.org/publications/strategist/

Sales and Marketing Management, Nielsen Business Media, 770 Broadway, New York, NY 10003-9595. (646) 654 4500. http://www.salesandmarketing.com

Stores, National Retail Federation, 325 7th Street NW, Ste. 1110, Washington, DC 20004. 202-626-8101. http://www.stores.org

Reference Books and Directories

Advertising Red Books, 121 Chanlon Road, New Providence, NJ 07974. 800-340-3244. http://www.redbooks.com

Standard Directory of Advertisers, National Register Publishing Company, Wilmette, IL 60091.

Standard Directory of Advertising Agencies, National Register Publishing Company, Wilmette, IL 60091.

SRDS Media Solutions, 1700 Higgins Road, Des Plaines, IL 60018. 847-375-5000. http://www.srds.com

Research and Information Services

A. C. Nielsen Company, 150 North Martingale Rd, Schaumburg, IL 60173-2076. (847) 605 5000. http://www2.acnielsen.com/site/index.shtml

Advertising Checking Bureau, 2 Park Ave., 18th floor, New York, NY 10016-5675. (800) ACB-COOP or (212) 684-3377. http://www.acbcoop.com/

The Arbitron Company, 1350 Avenue of the Americas, New York, NY 10019. http://www.arbitron.com/home/content.stm

Audit Bureau of Circulations, 900 North Meacham Road, Schaumburg, IL 60173. (847)605-0909. http://www.accessabc.com/

Gallup & Robinson, Research Park, 24 North Main Street, Pennington, NJ 08534. (609) 730-1550. http://www.gallup-robinson.com/

Mediamark Research, 75 Ninth Avenue, 5th floor, New York, NY 10011. (212)884-9200 (800)310-3305. http://www.mediamark.com/

Simmons Market Research Bureau, 29 Broadway, New York, NY 10006. (212)863.4500. http://www.smrb.com/index.html

TNS Media Intelligence, 100 Park Avenue, 4th Floor, New York, NY 10017. 212-991-6000. http://www.tns-mi.com