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Customer-Driven Supply Chain and Logistics Management


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After reading this chapter, you should be able to:

LO1

Recognize the relationship between marketing channels, logistics, and supply chain management.

LO2

Describe how a company's supply chain aligns with its marketing strategy.

LO3

Identify the major logistics cost and customer service factors that managers consider when making supply chain decisions.

LO4

Describe the key logistics functions in a supply chain.











Kerin Marketing 10e OLCOnline Learning Center

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