(See related pages)
After studying this chapter, you should be able to:
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Identify the three main steps of the planning process and explain the relationship between planning and strategy. |
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Describe some techniques managers can use to improve the planning process so that they can better predict the future and mobilize organizational resources to meet future contingencies. |
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Differentiate between the main types of business-level strategies and explain how they give an organization a competitive advantage that may lead to superior performance. |
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Differentiate between the main types of corporate-level strategies and explain how they are used to strengthen a company's business-level strategy and competitive advantage. |
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Describe the vital role managers play in implementing strategies to achieve an organization's mission and goals. |