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Self Quiz
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1
Planning is a goal-making process, but it is not a strategy-making process.
A)True
B)False
2
Standing plans are used in nonprogrammed decision-making.
A)True
B)False
3
A differentiation strategy increases the organization's costs and requires setting a higher price in order to recover these additional costs.
A)True
B)False
4
Vertical integration can be either backward or forward.
A)True
B)False
5
A planning process entails much more than simply identifying strategies.
A)True
B)False
6
A broad written summary of the purpose of the organization, along with stating what is unique about it products or customers in order to differentiate the organization from other organizations is called a(n):
A)mission statement.
B)policy statement.
C)rules statement.
D)strategy.
7
Which of the following is an example of a functional unit?
A)Manufacturing
B)Accounting
C)Marketing
D)All of these
8
In producing its ball-point pens that it sells at Walgreen's Drug Stores, BIC uses what type of strategy?
A)Low-Cost
B)Differentiation
C)Focused low-cost
D)Focused differentiation
9
When PepsiCo expanded into the fast-food business by purchasing KFC, this was an example of:
A)exporting.
B)importing.
C)a low-cost strategy.
D)diversification.
10
When a company sets specific dates for the completion of important steps in a project, this is an example of:
A)establishing a timetable.
B)writing detailed action plans.
C)holding specific managers responsible for implementation.
D)allocating needed resources.





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