(See related pages)
After studying this chapter, you should be able to:
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Explain the role of functional strategy and value-chain management in achieving superior quality, efficiency, innovation, and responsiveness to customers. |
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Describe what customers want, and explain why it is so important for managers to be responsive to their needs. |
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Explain why achieving superior quality is so important, and understand the challenges facing managers and organizations that seek to implement total quality management. |
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Explain why achieving superior efficiency is so important, and understand the different kinds of techniques that need to be employed to increase efficiency. |
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Differentiate between two forms of innovation, and explain why innovation and product development is a crucial component of the search for competitive advantage. |