Essentials of Strategic Management: The Quest for Competitive Advantage
John E. Gamble,
University of South Alabama Arthur A. Thompson, Jr.,
University of Alabama
ISBN: 0073530301 Copyright year: 2009
Supplements
Instructors Resource CD-ROM (0077263693) All of our instructor supplements are available in this one-stop multimedia resource, which includes the complete Instructor’s Manual, Test Bank, Computerized Test Bank (EZ Test), and accompanying PowerPoint slides with all the figures from the text.
Instructor’s Manual was prepared exclusively by the text coauthors. It includes a section on suggestions for organizing and structuring your course, sample syllabi and course outlines used by the coauthors, a copy of the test bank, and comprehensive teaching notes for each of cases. All of the teaching notes were written by the text coauthors and reflect their analysis and insight into how to best teach the case.
PowerPoint Slides To facilitate delivery preparation of your lectures and to serve as chapter outlines, you’ll have access to the PowerPoint presentations that the authors have developed for their own classes. The collection includes approximately 250 professional-looking slides displaying core concepts, analytical procedures, key points, and all the figures in the text chapters.
Test Bank There is a test bank prepared by the co-authors and contain over 500 multiple choice questions and short-answer/essay questions.
EZ Test , a computerized version of the test bank, is a flexible and easy-to-use electronic testing program allowing instructors to create multiple versions of tests from book-specific items with a wide range of question types, including adding their own. And any test can be exported for use with course management systems. The program is available for Windows and Macintosh environments
NEW: McGraw-Hill EZ Test Online is accessible to busy instructors virtually anywhere - in their office, at home or while traveling - and eliminates the need for software installation. It gives instructors access to hundreds of textbook question banks and millions of questions when creating tests. Instructors can view question banks associated with their textbook or easily create their own questions, and quickly and easily create multiple versions of tests that can be saved for future delivery as a paper test or online. When created and delivered with EZ Test Online, each student's test is immediately scored, saving instructors valuable time and allowing quickly test feedback to students. To register please visit: http://www.eztestonline.com/
Videos on DVD - Six of the cases (Costco, The Battle in Radio Broadcasting, Competition in the Bottled Water Industry in 2006, Blue Nile, Panera Bread, and Competition in Video Game Consoles) have accompanying videoclips that can be shown in conjunction with the case discussions. Suggestions for using each video are contained in the teaching note for that case.
Strategy Simulations: The Business Strategy Game & GLO-BUS Both of these simulations allow teams of students to manage companies in a head-to-head contest for global market leadership. These simulations give students the immediate opportunity to experiment with various strategy options and to gain proficiency in applying the core concepts and analytical tools that they have been reading about in the chapters. Students are motivated as they compete against teams in their own class and across the globe as they are applying their learning and are making decisions relating to product quality, production, work force compensation and training, pricing and marketing, and financing of company operations. The challenge is to craft and execute a strategy that is powerful enough to deliver good financial performance despite the competitive efforts.
With the Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating. To find out more or to register, please visit: http://www.bsg-online.com/
With GLO-BUS, teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital cameras that are sold worldwide. To find out more or to register, please visit: http://www.glo-bus.com
New Online Course Management: Online assets have been greatly enhanced. Our content available for online courses is much more comprehensive and in line with what needs to be available for hybrid (part online and part person-to-person) courses or completely online courses.
Online Learning Center (OLC): Students will find a wealth of resources—Concept-Tutor, Chapter Key Points, Guide to Case Analysis, and more.
Standard Cartridge: The Standard Cartridge includes all of material that is contained in the OLC but in a format ready for Blackboard, WebCT, etc. (included in price of textbook).
Case-TUTOR Software - One of the most important and useful student aids available as premium content at the website is a set of downloadable files called Case-TUTOR that consists of (1) files containing assignment questions for all 14 cases in the text and (2) files containing analytically-structured exercises for 7 of the cases—these 7 “case preparation exercises” coach students in doing the strategic thinking needed to arrive at solid answers to the assignment questions for that case. Conscientious completion of the case preparation exercises helps students gain quicker command of the concepts and analytical techniques and points them toward doing good strategic analysis. The 7 cases with an accompanying case preparation exercise are indicated by the Case-TUTOR logo in the case listing section of the Table of Contents (the Case-TUTOR logo also appears on the first page of cases for which there is an exercise).
All the directions that students need to use the Case-TUTOR files appear on the opening screens, and the menus are self-evident and intuitive. The Case-TUTOR courseware can be used only on Windows-based PCs loaded with Microsoft Excel (either the Office 2000, Office XP, Office 2003, or Office 2007 versions).
McGraw-Hill/Primis Custom Publishing’s online digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20 percent off bookstore prices.
Creating a Custom Casebook has never been easier. In order to support you inputting together a custom casebook in less than 15 minutes, the authors have recommended case lineups with 6, 8, 10 and 12 quality cases. Select the number of cases you teach, customize if you like, and request a review copy and ISBN for your bookstore, it’s that easy. For more information, please visit http://www.primisonline.com/thompson, or call 800-228-0634.
BusinessWeek Edition. Your students can subscribe to BusinessWeek for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to BusinessWeek’s registration page to enter address information and set up their subscription. Students can now choose from receiving their subscription in print copy or digital format. To learn more about this option, please contact your sales representative. BusinessWeek access code ISBN 0073530077.
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2009 McGraw-Hill Higher Education