 | Learning Objectives
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- Grasp why it is critical for company managers to have a clear strategic vision of where a company needs to head and why.
- Understand the importance of setting both financial and strategic objectives and using a Balanced Scorecard to track performance.
- Recognize the importance of tightly coordinating strategic initiatives at the corporate, business, functional, and operating levels.
- Learn what a company needs to do to execute its chosen strategy in a proficient, results-producing fashion.
- Become aware of the leadership skills that are required for good strategy execution.
- Understand why the strategic management process is an ongoing process.
- Learn about the role and responsibilities of a company's board of directors in overseeing the strategic management process.
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