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Learning Objectives
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  1. Gain an understanding of competitive strategies frequently used to provide distinctive industry positioning and competitive advantage in the marketplace.


  2. Recognize industry conditions that favor a market target that is either broad or narrow and that indicate whether the company should pursue a competitive advantage linked to low costs or product differentiation.


  3. Understand the role of resource-based strategies in supplementing generic strategies and achieving competitive advantage.


  4. Learn how strategic alliances and partnerships can be used to add to a firm's collection of resources and competencies.





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