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Learning Objectives
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  1. Recognize the importance of crafting strategies that are well-matched to a company's resource strengths and competitive capabilities.


  2. Understand why a company's overall cost position is determined both by internally-performed activities and those performed externally by its suppliers and distribution allies.


  3. Learn to use the analytical tools for determining a company's competitive strength relative to its rivals in the industry.


  4. Learn why a sound analysis of a company's external and internal situation is the most reliable methodology for identifying front-burner strategic issues and problems that require prompt managerial attention.





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