Site MapHelpFeedbackLearning Objectives
Learning Objectives
(See related pages)



  1. Gain an understanding of the primary reasons companies choose to compete in international markets.


  2. Identify fundamental cross-country differences that shape strategy choices in international markets.


  3. Gain familiarity with the strategic options for entering and competing in foreign markets.


  4. Understand how multinational companies go about building competitive advantage in foreign markets.





To learn more about the book this website supports, please visit its Information Center.
(c)2009 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Essentials of Strategice ManagOnline Learning Center

Home > Chapter 8 > Learning Objectives