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Learning Objectives
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  1. Understand how diversifying into multiple businesses can enhance shareholder value.


  2. Gain an understanding of how related diversification strategies can produce cross-business strategic fits capable of delivering competitive advantage.


  3. Recognize conditions that cause a strategy of unrelated diversification to result in added shareholder value.


  4. Understand the process for evaluating a company's diversification strategy.


  5. Recognize a diversified company's strategy options for improving its overall performance.





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