Gregory G. Dess,
University of Texas at Dallas G. T. Lumpkin,
Syracuse University Alan B. Eisner,
Pace University
ISBN: 0073530417 Copyright year: 2010
Case List
Cases:
Robin Hood
Edward Marshall Boehm, Inc.
The Skeleton in the Corporate Closet
The Best-Laid Incentive Plans
Growing for Broke
Crown Cork and Seal in 1989
Automation Consulting Services
Enron: On the Side of the Angels
American Red Cross
United Way of America
World Wrestling Entertainment
Schoolhouse Lane Estates
QVC
McDonald’s
Procter & Gamble
Heineken
Pixar
Johnson & Johnson
Samsung Electronics
Lenovo’s Purchase of IBM’s PC Division
The Casino Industry
Mattel’s Misfit Toys
Apple Inc.: Taking a Bite Out of the Competition
Jamba Juice
China’s Geely Automotive Holdings, Ltd.: Targeting the U.S. Market
JetBlue Airlines: Will It Remain “Blue”?
Southwest Airlines: Does “LUV” Last?
Dippin’ Dots Ice Cream
Keurig Coffee
Weight Watchers International Inc.
A Horror Show at the Cinemaplex?
Build-A-Bear Workshop
Reader’s Digest: For Whom and for How Much Longer?
General Motors
Nintendo’s Wii
One Ford: The Shape of Ford Motor Company to Come?
American International Group and the Bonus Fiasco
eBay: Expanding into Asia
Ann Taylor: Survival in Specialty Retail
FreshDirect: Delivering the Goods?
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