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Strategic Management
Information Center
Overview
About the Authors
Preface
Table of Contents
Sample Chapter
Case List
Sample Case
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Student Edition
Instructor Edition
Strategic Management: Text and Cases, 5/e

Gregory G. Dess, University of Texas at Dallas
G. T. Lumpkin, Syracuse University
Alan B. Eisner, Pace University

ISBN: 0073530417
Copyright year: 2010

Case List



Cases:

  1. Robin Hood
  2. Edward Marshall Boehm, Inc.
  3. The Skeleton in the Corporate Closet
  4. The Best-Laid Incentive Plans
  5. Growing for Broke
  6. Crown Cork and Seal in 1989
  7. Automation Consulting Services
  8. Enron: On the Side of the Angels
  9. American Red Cross
  10. United Way of America
  11. World Wrestling Entertainment
  12. Schoolhouse Lane Estates
  13. QVC
  14. McDonald’s
  15. Procter & Gamble
  16. Heineken
  17. Pixar
  18. Johnson & Johnson
  19. Samsung Electronics
  20. Lenovo’s Purchase of IBM’s PC Division
  21. The Casino Industry
  22. Mattel’s Misfit Toys
  23. Apple Inc.: Taking a Bite Out of the Competition
  24. Jamba Juice
  25. China’s Geely Automotive Holdings, Ltd.: Targeting the U.S. Market
  26. JetBlue Airlines: Will It Remain “Blue”?
  27. Southwest Airlines: Does “LUV” Last?
  28. Dippin’ Dots Ice Cream
  29. Keurig Coffee
  30. Weight Watchers International Inc.
  31. A Horror Show at the Cinemaplex?
  32. Build-A-Bear Workshop
  33. Reader’s Digest: For Whom and for How Much Longer?
  34. General Motors
  35. Nintendo’s Wii
  36. One Ford: The Shape of Ford Motor Company to Come?
  37. American International Group and the Bonus Fiasco
  38. eBay: Expanding into Asia
  39. Ann Taylor: Survival in Specialty Retail
  40. FreshDirect: Delivering the Goods?


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