Part One: Strategic Analysis

Chapter 1 Strategic Management: Creating Competitive Advantages

Chapter 2 Analyzing the External Environment of the Firm

Chapter 3 Assessing the Internal Environment of the Firm

Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part Two: Strategic Formulation

Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6 Corporate-Level Strategy: Creating Value through Diversification

Chapter 7 International Strategy: Creating Value in Global Markets

Chapter 8 Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

Chapter 9 Strategic Control and Corporate Governance

Chapter 10 Creating Effective Organizational Designs

Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship

Part Four: Case Analysis

Chapter 13 Analyzing Strategic Management Cases

Cases:

• Robin Hood
• Edward Marshall Boehm, Inc.
• The Skeleton in the Corporate Closet
• The Best-Laid Incentive Plans
• Growing for Broke
• Crown Cork and Seal in 1989
• Automation Consulting Services
• Enron: On the Side of the Angels
• American Red Cross
• United Way of America
• World Wrestling Entertainment
• Schoolhouse Lane Estates
• QVC
• McDonald’s
• Procter & Gamble
• Heineken
• Pixar
• Johnson & Johnson
• Samsung Electronics
• Lenovo’s Purchase of IBM’s PC Division
• The Casino Industry
• Mattel’s Misfit Toys
• Apple Inc.: Taking a Bite Out of the Competition
• Jamba Juice
• China’s Geely Automotive Holdings, Ltd.: Targeting the U.S. Market
• JetBlue Airlines: Will It Remain “Blue”?
• Southwest Airlines: Does “LUV” Last?
• Dippin’ Dots Ice Cream
• Keurig Coffee
• Weight Watchers International Inc.
• A Horror Show at the Cinemaplex?
• Build-A-Bear Workshop
• Reader’s Digest: For Whom and for How Much Longer?
• General Motors
• Nintendo’s Wii
• One Ford: The Shape of Ford Motor Company to Come?
• American International Group and the Bonus Fiasco
• eBay: Expanding into Asia
• Ann Taylor: Survival in Specialty Retail
• FreshDirect: Delivering the Goods?