Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

With the Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating. For a quick overview, or to sign up for a live demonstration, please visit: www.mhhe.com/thompsonsims. To register for an account, please visit: www.bsg-online.com.

With GLO-BUS, teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital cameras that are sold worldwide. For a quick overview, or to sign up for a live demonstration, please visit www.mhhe.com/thompsonsims. To register for an account, please visit: www.glo-bus.com.