Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 17/e
Arthur A. Thompson, Jr.,
University of Alabama - Tuscaloosa A. J. Strickland III,
University of Alabama - Tuscaloosa John E. Gamble,
University of South Alabama
Compete to win—crafting and executing strategy is fun! BSG and GLO-BUS offer more learning power than the traditional text-case model. Students become emotionally involved as
their competitive juices are sure to be stirred in a head-to-head competitive battle for market share and industry
leadership. Students design a strategy that results in a competitive advantage for their company and competes against the
companies of classmates and students around the globe.
EASY
Two simulations you can trust! Tech support guaranteed. All tech issues are handled promptly by members of the author team.
Less time spent grading. Both BSG and GLO-BUS have built-in grading features—much better than having to personally grade a written case or
essay exam.
Time saver for professors. Setting up the simulation is done online and takes 10 to 15 minutes; there are no other administrative actions required
and no disks to fool with.
The world’s leading strategy simulation. It is played by more than 450,000 students at 500 schools worldwide and growing rapidly.
Tight connection with all strategy textbooks BSG and Glo-Bus are the only two simulations where a senior member of the simulation author team is also a leading
strategy textbook author.
A versatile program that works for undergraduate and graduate students. BSG and GLO-BUS are user friendly, easy to administer, and are accessible anywhere Internet is available. And similar
menu controls allow for easy transition between both simulations.
EFFECTIVE
A powerful way for students to learn how to apply and use core concepts covered in the text chapters. More and more professors who teach strategy courses are finding that simulations are every bit as effective as case
analysis in providing students with a means of applying what they have read about in the text chapters.
Students are assigned a senior executive role Students’ strategy-making and decision making skills are put to the test. In this learn-by-doing exercise,
students gain hands-on experience in crafting a competitive strategy and in making decisions relating to relating to product
quality, production, work force compensation and training, pricing and marketing, and financing of company operations.
Assurance of Learning. Wonder how well your students perform globally, or perform against accreditation standards? A Learning Assurance Report
is automatically produced and displays how well each student performed relative to all other students worldwide.
See what the buzz is all about.
Visit the Web site http://www.mhhe.com/ThompsonSims to register for a
demonstration and to read what your colleagues are saying about BSG and GLO-BUS.
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