It was probably inevitable that the four of us would collaborate on this new project. Over
the last 15 or so years, we have been working as two separate “RWJ” teams. In that time,
we have managed (much to our own amazement) to coauthor two widely adopted undergraduate
texts and an equally successful graduate text, all in the corporate finance
area. These three books have collectively totaled 17 editions (and counting), plus a variety
of country-specific editions and international editions, and they have been translated
into at least a dozen foreign languages. Even so, we’ve known for some time that there was a hole in our lineup at the graduate
(MBA) level. We’ve continued to see a need for a concise, up-to-date, and to-the-point
product, the majority of which can be realistically covered in a typical single term or
course. As we began to develop this book, we realized (with wry chuckles all around)
that, between the four of us, we have been teaching and researching finance principles for
well over a century. From our own very extensive experience with this material, we recognize
that corporate finance introductory classes often have students with extremely diverse
educational and professional backgrounds. We also recognize that this course is increasingly
being delivered in alternative formats ranging from traditional semester-long
classes to highly compressed modules to purely online courses, taught both synchronously
and asynchronously. To achieve our objective of reaching out to the many different types of students and
the varying course environments, we worked to distill the subject of corporate finance
down to its core, while maintaining a decidedly modern approach. We have always maintained
that corporate finance can be viewed as the working of a few very powerful intuitions.
We also know that understanding the “why” is just as important, if not more so,
than understanding the “how.” Throughout the development of this book, we continued
to take a hard look at what is truly relevant and useful. In doing so, we have worked to
downplay purely theoretical issues and minimize the use of extensive and elaborate calculations
to illustrate points that are either intuitively obvious or of limited practical use. Perhaps more than anything, this book gave us the chance to pool all that we have
learned about what really works in a corporate finance text. We have received an enormous
amount of feedback over the years. Based on that feedback, the two key ingredients
that we worked to blend together here are the careful attention to pedagogy and
readability that we have developed in our undergraduate books and the strong emphasis
on current thinking and research that we have always stressed in our graduate book. From the start, we knew we didn’t want this text to be encyclopedic. Our goal instead
was to focus on what students really need to carry away from a principles course. After
much debate and consultation with colleagues who regularly teach this material, we settled
on a total of 20 chapters. Chapter length is typically 30 pages, so most of the book
(and, thus, most of the key concepts and applications) can be realistically covered in a single
term or module. Writing a book that strictly focuses on core concepts and applications
necessarily means some picking and choosing, with regard to both topics and depth
of coverage. Throughout, we strike a balance by introducing and covering the essentials,
while leaving more specialized topics to follow-up courses. As in our other books, we treat net present value (NPV) as the underlying and unifying
concept in corporate finance. Many texts stop well short of consistently integrating
this basic principle. The simple, intuitive, and very powerful notion that NPV represents
the excess of market value over cost often is lost in an overly mechanical approach that
emphasizes computation at the expense of comprehension. In contrast, every subject we
cover is firmly rooted in valuation, and care is taken throughout to explain how particular
decisions have valuation effects. Also, students shouldn’t lose sight of the fact that financial management is about management.
We emphasize the role of the financial manager as decision maker, and we
stress the need for managerial input and judgment. We consciously avoid “black box” approaches
to decisions, and where appropriate, the approximate, pragmatic nature of financial
analysis is made explicit, possible pitfalls are described, and limitations are discussed. In addition to providing a focused text, we have also worked with many talented and
dedicated professionals to prepare support and enrichment materials that are unrivaled
at the graduate level (details can be found later). Whether you use just the textbook, or
the book in conjunction with other products, we believe you will find a combination that
will meet your current as well as your changing needs. |